Importance of Buyer Personas in Digital Marketing

Importance of Buyer Personas in Digital Marketing

In the ever-evolving landscape of digital marketing, understanding your audience is paramount. One powerful tool that empowers marketers to tailor their strategies effectively is the creation and utilization of buyer personas. These semi-fictional representations of...

Purusha and Prakriti

Purusha and prakriti are two abstract entities clearly defined in sankhya philosophy. It is quite similar to the yin and yang principles of Chinese philosophy. Sankhya philosophy is one of  the six main schools of Indian philosophies  also known as shad darshans. It...
Yoga & its importance in our life

Yoga & its importance in our life

Yoga is a traditional and cultural science of India. It is nearly 5,000-10,000 years old. It is considered both as an art as well as science from the past till now. It is an ancient practice evolved by the sages of India. It consists of eight stages of development in...

Trataka and its importance in our life

Trataka or yogic practice of concentrated gazing is an ancient hatha yoga exercise used for all round development of our body, mind and soul. The meaning of word trataka is “to look fixedly” or “to stare pointedly”. The concept of trataka is defined clearly by some...