Blogs

User Engagement Psychology

User Engagement Psychology

Have you ever wondered what is the psychology behind social media engagement and why is user engagement crucial for a brand’s marketing strategy? Social media tools like Facebook, and Instagram have...

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Purusha and Prakriti

Purusha and prakriti are two abstract entities clearly defined in sankhya philosophy. It is quite similar to the yin and yang principles of Chinese philosophy. Sankhya philosophy is one of  the six...

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